Not only does Justin Duance make to-die-for engagement and wedding rings alongside a host of stunning signature jewellery, but the innovative Cornish company is now making sustainable waves with its packaging, having failed to find a manufacturer of ring boxes that were plastic free and of high quality, they have designed their own!
"We looked into loads of options, starting from the most obvious card versions, but we wanted something that felt special, as well as being eco-friendly. Eventually we realised what we wanted just wasn't on the market," he explains.
After months in the making, the new boxes launched in August this year and have received wonderful support across the company's social media.
The ring boxes, which will eventually be used for pendants, studs and earrings too, are made from cork and filled with natural wool felt.
Cork is completely natural and sustainable, it is harvested from cork oaks in Portugal. According to the World Wildlife Fund cork oak forests support one of the highest levels of biodiversity among forest habitats, as well as the highest diversity of plants found anywhere in the world.
The wool felt inside holds the jewellery in place and has been sourced from a UK company. It currently comes in two colours, grey and cream with the designers choosing the colour that best suits the jewellery going in the box.
A thin locally printed card sleeve around the box bears the company logo and includes a note from the team inside.
"We hope people will value these boxes as items in their own right, not just throw away packaging. We have included some ideas of future uses and look forward to hearing what people come up with themselves!" Justin adds, who also invites customers to send the compostable box back for it to be reused at the end of its life.