The St Ives Ivory Fedora at Shaded the Label

Based in the westerly town of Penzance, Shaded the Label is where standout design meets conscious craftsmanship. Founded by designer Flo Tippetts-Hill, the label champions slow fashion with pieces handcrafted by artisans around the world and hand-finished in her Cornish studio – using only natural, recyclable and sustainable materials. 

 
Best known for its stunning hats – think fedoras, cowboy styles, boaters and trilbies – the brand has now turned its eye to bridal fashion with the launch of the St Ives Ivory Fedora. The label’s first bridal piece is a true statement for style-savvy brides, featuring a heart-shaped crown, floral lace detailing, a detachable necklace and a freshwater pearl charm. Designed to be worn long after the big – or displayed on the wall as a keepsake – this is a head-turning piece with heirloom potential.


shadedthelabel.com
 

Photography Flo Tippetts-Hill