Blush by Hayley Paige at The Bridal Room St Ives

With keynotes of "casual elegance and femininity", these ultra swoon-worthy new gowns from designer Hayley Paige will leave you blushing with sartorial pride and are available from The Bridal Room St Ives from August.

Each gown is a confection of pure romance and stylistic whimsy, merging gorgeous materials with modern design to spellbinding effect. Signature features from the to-die-for collection include deep sweetheart necklines, open backs and dreamy skirts, from a glorious cascading organza and tulle ball gown to floaty chiffon skirt with a daring slit.

Then there's the feel-me fabrics such as guipure lace, chiffon and cashmere - all cut in a dazzling array of eye-catching designs that flaunt the female form in its mesmerising beauty.

A collection replete with on-trend show-stoppers, there's one in particular that resonates wedding world's current preoccupation with the fairy-tale: Amour - a French lilac starlight tulle A-line gown comprising an embroidered cap sleeve bodice with sweetheart neckline and low scoop back. Wow, indeed...